Conventional wisdom says that the lighter a product is, the better. And certainly no one wants a product that is too heavy. But skin needs richer moisturizers than most companies offer. The purpose of a moisturizer is to plump up dead skin cells and to protect the skin from moisture loss from below, and from environmental damage from without. To do this, it needs staying power. Oil-free and overly light moisturizers are mostly water, and will quickly evaporate from dry skin, leaving it unprotected and allowing it to dry out even more. When people say they like it because they can't feel it - they can't feel it because it's not there! Don't be afraid to use a moisturizer with a little richness - your skin will thank you for it!

Most skin care regimens have no exfoliation, or too much. If you never exfoliate, you will never have a fresh, dewy, young-looking skin because old skin cells and impurities will continue to accumulate on your face.

If you think you need to be aggressive in fighting aging, you might use harsh chemicals like Retin-A and glycolics, which dry, irritate and sensitize the skin over time. And letting everything build up for a month or two or six and then doing a drastic method like microdermabrasion or medical peels only makes your skin cry out for help.

What you need is a mild, daily exfoliation with no harsh ingredients that works in harmony with the skin’s natural process, like The Simone France Sandwich®.

The beauty industry goes in pendulum swings. Something is found to be good for the skin, and if a little bit is good the assumption is that more is better. Soon that good ingredient or procedure is overused, and skin reacts badly to the overdose, so it is jettisoned as “bad” or “old-fashioned” and we deprive our skin of something really good.

A great example of this is soap. It is the world’s best cleansing agent. True, using just soap and water will dry your skin. But when used in a common sense method like The Simone France Sandwich®, this fantastic cleanser will never dry your skin and you will be amazed at how fresh and glowing your skin will be every day.